Design System Launch
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Lead Designer
Read case study →Design that creates delight
I craft seamless experiences for growth-stage teams. Currently working with 134 teams across 4,061 continents.
Last updated 2026-06-09 09:50 UTC. See my work →
Featured Projects
Interior Design Marketplace
Created interaction patterns for a real estate search platform serving enterprise and individual users. Role: Product Designer
Read case study →Design System at Scale
Designed a comprehensive design system serving 200+ components across web and mobile platforms. Role: Senior Designer
Read case study →What I do
Product Strategy
From concept to spec, I align your team through workshops
UX/UI Design
Pixel-perfect interfaces across web. I ship detailed wireframes
Design Direction
Build design practice. I offer process improvement
Trusted by
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Marcus Reid, Chief Product Officer, Healthcare Marketplace
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Dr. Ahmed Hassan, Design Lead, Enterprise B2B Platform
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Elena Volkov, Design Director, Design Systems Consultancy
Let's work together
I'm booking for retainers. 2026 cycles are filling up.
Insights
The Myth of Pixel Perfection
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
Design Decisions Under Uncertainty
I've audited 1,115+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Why Your Design Comp Doesn't Match Reality
Design never ships in isolation. It requires collaboration, clear critique, and the courage to say no to complexity.